1 Minute View: Merge. Survive. Thrive

29 Jul,2013

Just when we were getting set for what was supposed to be relaxed weekend, came this news of the closure of the Indian editions of People, Marie Claire and Geo run by the Outlook group. That was enough to get us on the phones from Friday afternoon. Our feelings are for all the staff who would be impacted by the business decision. Sad.

 

And then on Saturday came this news that Publicis and Omnicom were joining hands. It was to be a merger of equals, making the combined entity the world’s largest advertising and marketing services entity.

 

Sir Martin Sorrell’s response to the announcement is what one would expect of the WPP CEO.

 

Clearly, this is just the beginning of the new realignments in the world of advertising and providers of marketing services. In fact combining forces and increasing efficiencies is the way to survive and thrive.

 

One expects many, many more in the near future.

 

Will this mean independents being gobbled up by the big networks?

 

The true independently-minded may not want to, but don’t be surprised if they do align themselves with the big ‘uns.

 

All of this would mean exciting times for the ad and marketing world.

 

But, can we ever have a chilled out weekend, puhleez? Can some of these momentous happenings happen in the first part of the week?

 

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