1 Minute View: Gyaan from the Colors journey

22 Jul,2013

More than your daily viewswallah give you his/her daily dose, we suggest you should read up what the biggies have said on the Colors journey.

 

Let’s give you a quick summary of what you can read in the various stories in our special package on the Colors fifth annv:

1. High Five with the Colors ‘A’ team

Everyone agrees that there there is no bureaucracy in this young team in the channel. People assume the responsibility and fly with it. Turning the numero uno GEC was the biggest milestone and while there’s no one programme that’s a unanimous choice: Balika Vadhu, Khatron ke Khiladi and Bigg Boss are the big ones. And Madhubala and Comedy Nights with Kapil as both have redefined the channel on content

 

2. Raghav Bahl: The Colors of Trailblazing

If you believe in an idea, back it up fully. No half-measures

 

3. Sameer Nair: Had it not been for the global recession, Colors would’ve been a billion dollar channel!

They put serious money behind distribution, marketing, content. Everything fell into place remarkably. Their combination of shows – Bigg Boss, Fear Factor and Balika Vadhu worked wonders for them.

 

5. Anil Thakraney: Balika Vadhu on Colors was a game-changer

Balika Vadhu works well and in it we see glimpses of our own. On Bigg Boss: You can also hook viewers witty, interesting, feisty people. We don’t need morons for entertainment.

 

6. Pradyuman Maheshwari in Mediaah! How underdog Colors won the great GEC battle

What changed outlook towards the channel was the news that Akshay Kumar was signed to do a Fear Factor. The folks meant business and Akshay was then the reigning king of Bollywood.

 

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