Unilever to crowdsource ideas via eYeka

11 Jun,2013

By A Correspondent


Leading co-creative community platform eYeka has tied up with Unilever to enable the FMCG giant to crowdsourcing creative ideas. The appointment is effective June 1 and covers markets across Asia Pacific, Middle East, Russia and South Africa.


eYeka’s online community of 250,000 creators is expected to work across Unilever’s brands to accelerate the creation of more relevant marketing and communication campaigns. The eYeka community has already worked with a number of Unilever brands such as Clear, Close Up, Comfort, Cornetto, Lipton, Lifebuoy, Lux, Pond’s and others.


Said Rahul Welde, Vice President (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever: “At Unilever, we believe in putting people first. A key role for us as marketers is to create magic and to excite people with innovative ideas. Inviting creative consumers to give their best ideas offers Unilever a great opportunity to re-invent and challenge ourselves. We have worked with the eYeka community for two years on a number of projects and now extend that relationship further and deeper.”


Francois Petavy, Chief Executive Officer, eYeka said: “We have long advocated turning to consumers for ideas and content with consumers as a source of competitive advantage so we are thrilled to partner with Unilever to bring this approach to a new scale.”

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