Tyroo strengthens its India leadership team

14 Jun,2013

By A Correspondent


Multi-screen performance network Tyroo has announced the appointment of Ratnakar Bharti as the General Manager & India Sales Head and Sandeep Sabharwal as Global Head, Delivery & Publisher Relationships. The strategic restructuring of the corporate leadership team signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.


On the restructuring of the leadership team, Siddharth Puri, CEO, Tyroo Media, said, “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100% growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”


Ratnakar Bharti, a veteran in the digital media domain, has over 15 yrs of experience having led and managed media planning, buying, campaign management, business development and ad sales for brands across business verticals. Most recently, he headed National Sales for Ideacts Innovations Pvt. Ltd for close to four years. Ratnakar has also been associated with organizations such as Rediff.com, Intercept technologies, Business Standard and Indiabulls.com.


Sandeep Sabharwal, another industry veteran, has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role of Head, Digital Team – North at Maxus, GroupM. In the past, Sandeep has worked with Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.


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