Satish Menon joins Valuable Group’s Caravan Talkies as CEO

12 Jun,2013

By A Correspondent

 

Senior mediaperson and until recently CEO of Sports 18, the sports management division of Network 18 where he spent around six years, has moved on to join the Valuable Group’s Caravan Talkies division as Chief Executive Officer.

 

Mr Menon will take charge of Caravan Talkies, a new rural entertainment project that is currently being tested. Dry runs for the project have commenced, Mr Menon told MxMIndia. The concept is that Caravan Talkies vans will move from in a cluster of seven villages and screen recently released films on the evening when the village holds its weekly market or ‘haat’.  The ‘caravan’ would then move to another village in the cluster and return a week later. There will be five clusters to start with, the first being in Maharashtra and later in Bihar, UP, Rajasthan and other states.

 

The film screening has been called ‘The Sundown Show’ and villagers will not be charged for the viewing. The Valuable Group hopes to recover its monies from marketers wishing to target the rural populace by selling or showcasing their wares.

 

Caravan Talkies is being spearheaded by Ameya Hete, Executive Director of the nine-year-old Valuable Group which has been running UFO Theatres among other ventures. The company has been in the recruitment mode and the emphasis has been on hiring those who have a background in rural markets.

 

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