Sameer Aasht joins Taproot India as Head, Strategy and Business

05 Jun,2013

By A Correspondent

 

Sameer Aasht

Sameer Aasht is joining Taproot India as Head, Strategy and Business. In a career spanning over 12 years across Strategy, Design & Communication agencies like Landor, Rediffusion Y&R, Contract, TBWA, Percept H & Ambience Publicis, Mr Aasht has worked on key strategic assignments for groups like Cadbury’s, ITC, HSBC, Mahindra, Suzlon, Tata, FICCI, Asian Paints, Samsonite, Black & Decker, Toyota and many more.

 

Some key projects where he has played an integral role include rebranding of FICCI, expanding portfolios of Bytes & Celebrations for Cadbury’s , Brand Architecture implementation for Mahindra, Launch strategy for Volvo-Eicher, Integration for Suzlon, creating a special matrimonial brand for World Gold Council and the Design strategy for Himalayan Water by Tata among others.

 

He has also been on the marketing side with Jet Airways, launching the brand in key global markets and leading segment initiatives for youth, business and leisure travellers, as well as an entrepreneurial stint with AlmaMaterPLC & Loveknits.org.

 

“We are confident that Sameer’s wealth of experience and strategic acumen will add even more muscle to everything that Taproot India brings to the table and look forward to your continued cooperation in creating powerful value for your brands in the market place,” said Agnello Dias, Chief Creative Officer and Co-Founder, Taproot India.

 

Santosh Padhi

Santosh Padhi, Chief Creative Officer and Co-Founder, Taproot India, said, “For Taproot India, it will be a huge plus to have someone who has worked on 4 sides of the table – Advertising, Marketing, Design and Digital across a diverse set of categories ranging across Tourism & Hospitality, FMCG, Automotive,Financial Services, Fashion, Retail & Luxury and more.”

 

Sameer Aasht said, “Taproot is a dream agency for most professionals in the industry today. I absolutely look forward to co-creating the best solutions for the brands we handle.”

 

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