SAB TV targets Top 3 slot with new look

24 Jun,2013

Anooj Kapoor, EVP & Business Head SAB TV along with NP Singh, COO, MSM Network & Man Jit Singh, CEO, MSM Network, unveiled the new look of the channel

By A Correspondent

 

Multi Screen Media’s second GEC SAB TV unveiled a new look of the channel on Friday amidst much fanfare. While retaining the brand colours of red and yellow, the look has been enhanced by Argentinian design studios Steinbranding. The brand promise of ‘Asli Mazaa SAB Ke Saath Aata Hai’ and content strategy however stays the same. SAB TV  has further strengthened its bouquet of offerings with the launch of – SAB Ki Sawari, SAB Ki Paathshaala, SAB Ke Comics to further its connect with viewers.

 

Said Mr Anooj Kapoor, EVP and Business Head, “Our new look signifies renewed freshness and a positive move into the future The bond the channel has built over the years will be  strengthened through unparalleled content and consumer engagement initiatives.

 

A multiple media marketing campaign has been initiated to complement the relaunch.

 

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