Only 8 shortlists as disappointing start for India@Cannes2013

17 Jun,2013

By A Correspondent


Of the 1110 entries from India at the Cannes Lions, the shortlists against four of the categories were declared yesterday.


In Direct, where 79 Indian entries were sent, there were three shortlists. The first was for Leo Burnett for Coke Studio (Ambient Media, Small Scale for Reflection of Music-Table Mat), the second was for DDB Mudra Group for Aarambh (Best Low Budget Campaign, Titled: Helpdesk) and the third shortlist was for Leo Burnett again for Coke Studio (Publications & Media category, Titled: Reflection of Music-Installation)


In Promotions and Activations, 73 entry submissions generated only 1 shortlist. This was under the ‘Charities’ sub-category, titled Helpdesk, Aarambh being the Client and created by DDB Mudra Group, Mumbai.


In PR, where there were 27 entries, there were four shortlists. Publicis Gurgaon’s ‘Adopt a Pothole’ for Apollo Tyres, Ogilvy & Mather’s entries for Akanksha School and Lifebuoy Roti Reminder were shortlisted and BBDO Mumbai’s entry for Gillette Fusion was shortlisted.


In Creative Effectiveness, there was one entry sent and there was no Indian entry shortlisted and in the newly introduced Innovations Lions the shortlists for which were announced earlier, four Indian entries were sent, but none of them were shortlisted.




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