OgilvyOne is DMA Echo 2013 Agency of the Year

06 Jun,2013

By A Correspondent

 

Ajay Chandwani

OgilvyOne Worldwide was declared ‘Agency of the year’ at the DMA ECHO Awards India 2013 organised by the Direct Market Association India (DMAi). The winners were announced at a ceremony on Tuesday, June 4 as part of the DMAi Convention in Mumbai.

 

OgilvyOne won the DMA Echo India Grand Prix for the ‘Joy of Reading’ campaign for The Economist. The Grand Prix winner was chosen from all Gold winners on the basis of maximum score awarded by the jury, said Ajay Chandwani, chairman, DMA Echo Awards India 2013.

 

The DMAi ECHO Awards India recognised winners in three categories: Effectiveness, Creative and Media.

 

OgilvyOne won seven Golds, one Silver and five Bronze in the Effectiveness, Creative and Media categories. The wins included two golds for American Express Banking Corporation, two golds for ITC Hotels, one gold for Vodafone,one gold for India Hockey League and a gold for Once Again.

 

The other Gold winners were – McCann MRM for Hero Motorcorp, Hungama Digital Services for Mahindra XUV 500, Netcore for HUL Active Wheel.

 

Draftfcb-Ulka won a silver for ICICI Bank and two bronzes each for Intel and TCS. Contract won a silver for Shoper Stop, Salt Brand Solutions won a Silver for L&T Insurance, Tonic Media won a silver for Sony, Ethinos won a silver for Olympic Gold Quest, M&C Saatchi won 2 bronzes for Aditya Birla Money and Birla Sun Life Insurance.

 

BC Webwise won a silver and a bronz for Hul Sunsilk, McCann MRM won 2 bronzes for Lufthansa. Havas Media won a bronze for Parle Products.

 

Commenting on the awards, Mr Chandwani said: “The second edition of DMA Echo Awards saw a doubling of entries this year with 30 companies sending 108 entries. Echo awards are all about Marketing Response and Effectiveness which is why clients, planners and creative people are part of the jury. In fact the jury had to patiently read nearly 400 pages of case submissions before they could judge entries. I hope to see more media companies and agencies participating next year.”

 

The evening also saw three inductions into DMAI Hall of Fame: BS Nagesh, vice-chairman, Shoppers Stop and founder, TRRAIN, R Shridhar, former Ogilvy  Direct head and business innovation coach at IDEAS-RS and Winnifred Knight, managing director and owner of Cube [On the Square] and TheMarketingSite.com.

 

LIST OF WINNERS at the DMAi Awards

 

EFFECTIVENESS

 

CREATIVE:

 

MEDIA:

 

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