Mixed Day 2 for India@Cannes2013: 3 PR wins, 1 Direct; 82 shortlists

18 Jun,2013

By A Correspondent


It was a mixed day for India on Day 2 of the Cannes Lions 2013 International Advertising Festival.


In the PR category, there were 1 Silvers and 2 Bronzes and in Direct a Bronze.


In Direct, DDB Mudra Mumbai, bagged a Bronze Lion for its campaign titled ‘Help Desk’ for the NGO Aarambh. Titled ‘Help Desk’. There were 61 Direct Lions winners in all. There were 79 Indian entries and 3 shortlists in all. Last year, India bagged 1 metal from out of 108 entries.


In PR Lions, there were 95 winners. India sent in 27 entries of which 4 were shortlisted. Last year, no Indian entry won an award even though 19 entries were sent. Interesting the winning agencies in PR were not Indian public relastions agencies. In fact the metals were won Publicis Communications (Silver) and BBDO India and O&M India/Mindshare Fulcrum winning a Bronze each. There were no metals won in Promo and Activations where one Indian entry was shortlisted.


Meanwhile, Indian entries had a good showing in the shortlists of the Outdoor and Press categories. In Outdoor, there were 43 shortlists, whereas in Press there were 37 shortlists. In Media, there were only 2 shortlists, where India drew a blank in the Mobile category yet again this year.


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