Micromax launches 3D campaign for Canvas smartphone series

06 Jun,2013

By A Correspondent


Handset manufacturer Micromax has undertaken a unique online engagement activation for the launch of Canvas 3D, the latest smartphone in the Canvas series.


The phone gives users 3D content without the need for 3D glasses. The brand activated a unique 3D campaign in the online space which is Interactive and engaging in nature.


Micromax’s online partner, Interactive Avenues came up with the idea of building a compelling launch activity across MSN and Yahoo homepages. All visitors to the pages were urged to click on the Micromax Canvas 3D banner ad placed on the homepage, transforming the entire website into a 3D webpage. The campaign saw the brand engage with top portals for building engagement and excitement among the consumers in online space. The banner, with the help of Mediamind, was served on various websites using the browser’s 3D rendering engine for the first time ever.


The takeover on Yahoo innovation generated a whopping 15 percent engagement rate against global benchmarks of close to 1 percent, resulting in over 894,000 impressions that generated more than 900 tweets and 8719 Facebook link visits. The campaign witnessed over 1.3 minutes as the average time spent on MSN, resulting in a 2.83% interactivity rate.


“The online medium has become a platform that connects youth with their favorite brands beyond boundaries. The online campaign has helped Micromax reach out effectively to both new and existing customers and the exemplary response is a proof to the same. The latest campaign offered a spectacular 3D moment and brought alive our commitment of providing unique experiences to the users,” said Shubhodip Pal, CMO, Micromax.


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