Max Bupa signs on customers via Facebook

21 Jun,2013

By A Correspondent


Get Help is a first of its kind engagement platform by a health insurer on Facebook to reach out to its customers and be present wherever they are. This innovative platform enables customers to buy a health policy from their Facebook account, interact and share their experience with Max Bupa and also get instant customer service at their convenience from anywhere, anytime.


Get Help offers instant response to health insurance related information on products, service requests, queries related to policy purchase, renewal, claims, loyalty benefits and premiums. It enables customers to get a call back within seconds of posting a request and provide them the option to share feedback and get response within 24 hours. It also allows them to access information related to hospitals in Max Bupa’s network.


Committed to making quality Health Insurance more accessible to customers, Max Bupa is using technology to deliver Health Insurance to customers within minutes, at the click of a button, from the comfort of their home. A recent consumer research conducted across 13 countries by Bupa highlights the growing popularity of social media among Indians when it comes to seeking information regarding their health related needs. It indicates that 51% of Indians use Facebook to search for health related information and 29% Indians access it for sharing positive feedback about a recent healthcare experience, update friends on personal health issue and search for people facing similar health concerns.


Through this initiative, Max Bupa has taken the lead to transform the perception of insurance as a complex product by using the most interactive social media platform to drive conversations on the category. Max Bupa has been strengthening its online presence to reach out to its customers. Earlier this year, Max Bupa launched online product Health@Companion on its website ( The website has been designed to assist customers in buying health insurance in a well informed way with a unique product recommendation tool and a host of self service options.


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