By A Correspondent
| Indian Agencies @ Cannes Lions 2013 |
|
Gold |
Silver |
Bronze |
Total |
| Taproot |
4 |
1 |
1 |
6 |
| McCann |
2 |
0 |
2 |
4 |
| Ogilvy |
1 |
2 |
7 |
10 |
| Grey |
1 |
0 |
2 |
3 |
| Publicis |
0 |
1 |
0 |
1 |
| BBDO |
0 |
0 |
3 |
3 |
| DDB Mudra |
0 |
0 |
2 |
2 |
| Leo Burnett |
0 |
1 |
1 |
2 |
| TBWA |
0 |
0 |
1 |
1 |
| Total |
32 |
India was indeed shining with 23 metals in the bag on Day 4 of the Cannes Lions 2013 International Advertising Festival.
In Design, where India had 19 shortlists, 12 metals were won: 2 Gold, 2 Silver and 8 Bronze Lions. The Golds were bagged by Taproot for The Times of India’s Farmer Suicide campaign and the Ogilvy’s Daylight campaign for Philips Electronics.
Ogilvy secured a Silver each for Philips Electronics and its Persian and Urdu campaign.
The 8 Bronzes went to: two each for Ogilvy, McCann and BBDO and one each for Leo Burnett and TBWA
In Press, Indian agencies secured 11 metals: 4 Gold, 2 Silver and 5 Bronze Lions.
McCann bagged 2 Golds for its campaign for Penguin India Audiobooks. One Gold each was won by Taproot’s Farmers’ Suicide campaign for The Times of India and Grey’s Positive & Negative campaign for Procter & Gamble’s Duracell Batteries.
Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide also bagged a Silver each. A Bronze each went for Gatorade by Taproot and DDB’s creative for PE TV.
Ogilvy’s Philips Electronics India won 2 Bronze for its LED Torch campaign and one for the NGO World for All.
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