It’s raining metals for India@Cannes2013

20 Jun,2013

By A Correspondent

 

Indian Agencies @ Cannes Lions 2013
Gold Silver Bronze Total
Taproot 4 1 1 6
McCann 2 0 2 4
Ogilvy 1 2 7 10
Grey 1 0 2 3
Publicis 0 1 0 1
BBDO 0 0 3 3
DDB Mudra 0 0 2 2
Leo Burnett 0 1 1 2
TBWA 0 0 1 1
Total 32

India was indeed shining with 23 metals in the bag on Day 4 of the Cannes Lions 2013 International Advertising Festival.

 

In Design, where India had 19 shortlists, 12 metals were won: 2 Gold, 2 Silver and 8 Bronze Lions. The Golds were bagged by Taproot for The Times of India’s Farmer Suicide campaign and the Ogilvy’s Daylight campaign for Philips Electronics.

 

Ogilvy secured a Silver each for Philips Electronics and its Persian and Urdu campaign.

 

The 8 Bronzes went to: two each for Ogilvy, McCann and BBDO and one each for Leo Burnett and TBWA

 

In Press, Indian agencies secured 11 metals: 4 Gold, 2 Silver and 5 Bronze Lions.

 

McCann bagged 2 Golds for its campaign for Penguin India Audiobooks. One Gold each was won by Taproot’s Farmers’ Suicide campaign for The Times of India and Grey’s Positive & Negative campaign for Procter & Gamble’s Duracell Batteries.

 

Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide also bagged a Silver each. A Bronze each went for Gatorade by Taproot and DDB’s creative for PE TV.

 

Ogilvy’s Philips Electronics India won 2 Bronze for its LED Torch campaign and one for the NGO World for All.

 

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