By A Correspondent
Indian agencies came back their heads held high with as many as 33 awards at the 60th edition of the Cannes Lions International Advertising Festival held in Cannes, France last week (June 16-22).
Make that number 34 if you also include a film crafted and conceived in India by Lowe Lintas but entered in the fray by Lowe, London. Lowe Lintas, as is known, does not participate in creative advertising awards.
On Saturday, Ramesh Deo Productions won a Bronze for Nike’s Parallel Journeys (agency: JWT Bengaluru), the last of the metals that can officially be credited to Indian entrants.
Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze.
However, if one were to account for a point gained for each shortlist which is used by the Lions organizers for the special awards (agency of the year, etc), Ogilvy would perhaps be #1 with 36 shortlists. Taproot would be #2 in this tally and McCann #3.
Indian Agencies @ Cannes Lions 2013
| Â |
Gold
|
Silver
|
Bronze
|
Total
|
| Taproot |
4
|
1
|
1
|
6
|
| McCann |
2
|
0
|
2
|
4
|
| Ogilvy |
1
|
2
|
7
|
10
|
| Grey |
1
|
0
|
2
|
3
|
| Leo Burnett |
0
|
1
|
1
|
2
|
| Publicis |
0
|
1
|
0
|
1
|
| Ramesh Deo |
0
|
1
|
0
|
1
|
| BBDO |
0
|
0
|
3
|
3
|
| DDB Mudra |
0
|
0
|
2
|
2
|
| TBWA |
0
|
0
|
1
|
1
|
| Total |
33
|
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