i9 Communications assigned PR mandate for Pegasus Toy-Kraft

04 Jun,2013

By A Correspondent


Toy and game manufacturer Pegasus Toy-Kraft has awarded its PR and marketing communications mandate to i9 Communications, a part of the Comniscient Group. As per the mandate i9 Communications will be responsible for brand awareness, corporate reputation and strategic visibility for Pegasus Toy-Kraft businesses in India.


Commenting on the new appointment, Subhash Pais, Business Head, i9 Communications, stated, “We are truly excited to be associated with Pegasus Toy-Kraft for the opportunity to work in a challenging segment like toys. We are confident in supporting Pegasus Toy-Kraft’s business objectives with our insight-driven strategy and effective communications. ”


Shyam Makhija, Director, Pegasus Toy-Kraft Pvt Ltd, said, “We are extremely delighted to partner with i9 Communications and are looking forward to a strong working relationship with the agency. They have a very successful track record and embrace the ability to understand our business with strong knowledge about the overall industry.”


Anuj Mehta, Director, Pegasus Toy-Kraft, said, “The use of PR will help enhance trust in brand ‘Toy-Kraft’ via third party and influencer endorsement. This is a challenge in marketing toys globally and we believe we have the right partner in i9 Communications to help us with this particular objective.”


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