i next now available on vending machines

11 Jun,2013

By A Correspondent


i next has adopted a parallel distribution channel by installing newspaper vending machines, to widen its circulation net and engage the readers at crucial tap points. The three-fold initiative includes utilizing sales promoters in customized jackets and customized bicycles for paper distribution, besides the vending machines. The specially designed jackets donned by the promoters can hold up to 50 copies.


Newspaper vending machines are used worldwide, and they are often one of the main distribution methods for newspaper publishers abroad, In India, however, the trend is somewhat less positioned and this thus is likely to give the ‘first mover’s advantage’ to the publication to mark a reputed image among the readers since as of now very few publishers in the country use vending machines.


The prime objectives of this initiative, besides readers’ engagement, are to give them alternate options of choice where multiple products of the company could be displayed, and also to provide convenient locations for the readers to pick newspaper from. The five-rack machine, installed in 10 i next cities across UP, Jharkhand, Bihar and Uttarakhand, also carries other newspapers and magazines from the Jagran group. It accepts 1, 2 and 5 rupee coins, and notes of 5, 10, 20 and 50 denominations. More details are available at www.inextlive.com.


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