Goldmine Advertising wins MTNL mandate

06 Jun,2013

By A Correspondent

 

State-owned telecommunications service provider MTNL has appointed Goldmine Advertising to handle its creative and media duties. The agency’s Delhi office will service the brand, which plans to strengthen its presence in the country.

 

The mandate was won after a multi-agency pitch process which began in early 2012 and included Percept, Concept and Graphic Ads.

 

Rajindra Singla, Regional Director – Goldmine Advertising, said, “We are happy to announce our association with MTNL. Today, with the presence of so many players in this sector, it will be challenge for us to increase the brand equity that it has enjoyed amongst its customers.”

 

Other agencies who have also been empanelled for creative and media duties with MTNL are Span, Airads and Crayons.

 

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