Focus launches Worldoo’s first TVC

03 Jun,2013

By A Correspondent

 

Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC. The campaign rolls out today with the aim of targeting kids, as a part of creating wider awareness about the platform.

 

Speaking on the campaign, the creative team including Nayan Bagawde and Deepak Band from Focus Circle said, “Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Worldoo.com as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo’s offering, instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience. We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in Worldoo.com.”

 

Harsh Wardhan Dave

Highlighting the vision for the website, Harsh Wardhan Dave, Head – Experience & Brand, Worldoo.com said, “The sole intention of launching the TVC for Worldoo was that of inviting children to explore the uncharted territory of online ecosystem. Worldoo is a unique platform which showcases role play of kids without any involvement of parents’, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instills the sense of discovery in them.”

 

This TVC release will be witnessed across the Category A media like Cartoon Network, Pogo, Disney and Zee Q. The TVC campaign will be supported by marketing efforts, on-ground activations and key strategic associations.

 

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