Firstpost launches promo for YouSpeak

19 Jun,2013

By A Correspondent

 

Firstpost.com, India’s leading news and views portal has just launched the longest commercial for its interactive, video views platform, YouSpeak, which is also available on Android phones.

 

Conceptualized and directed by Ravi Deshpande, Chairman and Chief Creative Officer, Contract, the ad runs for three minutes and 52 seconds and showcases a monologue of a quintessential modern woman spanning multiple subjects. She urges users to express themselves, as bottled-up feelings can be toxic.

 

Mr Deshpande commented, “Often, your opinion, is linked to the way you are as a person. When you hear or read someone’s opinion, you can envision his face in your mind’s eye. That’s why, seeing the person speak is more powerful than just reading or hearing an opinion. The idea was to create a short film which is in fact a person’s opinion. Who she is as a person is clearly reflected in the content and delivery of her talk. Just as the personality of thousands of other video uploaders will be evident from what they have to say on YouSpeak.”

 

YouSpeak, which was launched in March, allows users to express their views/ opinions via a 30-second comment on any topic on Firstpost.com and also allows them to start a conversation of their choice. It is also available for Android Mobile users, which will allow users to upload their points of view anytime, anywhere.

 

The full ad can be watched at https://www.youtube.com/watch?v=EGa3R4yCYg and the app can be downloaded at https://play.google.com/store/apps/details?id=com.youspeak.

 

Creative Agency: Contract India

Art Director: Ravi Deshpande, Chairman and CCO, Contract Advertising

Writer: Malobi Dasgupta

Concept & Direction: Ravi Deshpande

DOP: Faroukh Mistry

Actor: Priyanka Bose

Account Management: Anish Kotian, Gayathri Bhaskaran

Production: FAR productions

 

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