Facebook campaign reveals first look for Krrish 3

27 Jun,2013

By A Correspondent

 

Filmkraft Productions’ Krrish 3 will launch its first look on Facebook, as the film’s star Hrithik Roshan chats with fans on Facebook on June 27 at 3pm, followed by a chat on Instagram (@hrithikroshan).

 

The Krrish 3 digital campaign is spearheaded by Hungama Digital Media Entertainment Pvt. Ltd. and will touch over 50 million people just on Day One of the launch.

 

The live video chat will be activated on four Facebook pages: Hrithik Roshan’s official fan page , the ‘Krrish 3’ movie official fan page , the BollywoodHungama.com fan page and the official Bollywood on Facebook fan page.

 

Listeners from FM radio station Radio City 91.1 will have a special opportunity to ask questions to Hrithik Roshan during the chat, which will be moderated by Radio City’s RJ Archana.

 

Hrithik Roshan said, “I am really excited about chatting with my fans through the Facebook Live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. Today’s technology is simply phenomenal, as in an instant we can get immediate reactions and feedback on our films. I’m a huge believer in the power of social media as it directly involves our fans and supporters, and for a movie such as Krrish 3 it takes the experience to the next level.”

 

Neeraj Roy

Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment, said, “In India, 25 percent of all internet usage is for social networking. With over 78 million Indians on Facebook, digital really opens an array of opportunities that will impact the way entertainment is marketed and consumed today. With the launch of Krrish 3’s first look on Facebook, we are addressing not only the domestic audience, but 1.5 billion south Asians globally. This is just the kickstart for numerous of activities we will roll out for the film including music, videos, gaming, etc.”

 

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