Eureka Forbes kicks off ‘Sehat Ki Awaaz’ campaign for Aquaguard

28 Jun,2013

By A Correspondent


Water purification brand Eureka Forbes Limited has launched a new campaign, ‘Sehat Ki Awaaz’, for its flagship water purifier brand Aquaguard. Being a leader in water purification in the country, Eureka Forbes’ new marketing campaign aims to educate consumers about the nutritional value of drinking water for good health.


Developed by Triton Communications Pvt. Ltd, ‘Sehat Ki Awaz’ is an integrated ad campaign featuring a new TVC and print ads across India.


Commenting on the new ad campaign, Marzin R Shroff, CEO Direct Sales & Marketing Head, Eureka Forbes Limited, said, “Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Our ‘Sehat Ki Awaaz ad campaign educates consumers about nutrients in drinking water that are essential for good health, a core offering of our brand Aquaguard, Paani Ka Doctor. Eureka Forbes believes that pure and safe drinking water is birthright of every individual and Aquaguard is our offering to the huge consumer base.”


Renton D’Sousa, CEO & National Creative Director, Triton Communications, added, “Aquaguard has not only emerged as leader but ultimate solution provider in the area of drinking water, the brand was positioned as the Expert Advisor and hence derived to the positioning of Paani Ka Doctor. To reinforce this change from ‘Purity to Nutrition’, Aquaguard Paani ka Doctor has now positioned itself as the ‘Healthiest Water on Earth’. Aquaguard’s new communication will play catalyst in creating awareness among consumers about the health benefits associated with drinking water.”


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