Comm consultancy Spag starts global ops

27 Jun,2013

By A Correspondent


Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint. Spag (Strategic Partners Group), a firm focused on delivering impact and value to its clients through a research-led and creative approach, has offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.


Commenting on the launch, Mr Gupta, Managing Partner, Spag, said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign and with SPAG we will be focused on delivering impact and value based on these two drivers.”


He further added, “In my long journey and based on interactions with senior management, across industry, a big void was recognized, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”


Spag along with public relations and advocacy will provide services that will include aspects like influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.


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