Celkon Mobiles is Title Sponsor of Tri Nation Series

03 Jun,2013

By A Correspondent


The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013.


Celkon Mobiles, one of leading manufacturing companies in India, is a pioneer in mobile phone solutions and wireless technologies in the Country. Celkon caters to the increasing smart needs of mobile users across the world.


Commenting on the occasion, Y Guru, Chairman and Managing Director, Celkon Mobiles said, “Celkon Mobiles is delighted to be associated with WICB in the Tri-series as the Title sponsor. Cricket, as we all know is like a religion in India and connects instantly with the youth, a huge target audience for our brand. As a brand, and we believe cricket is right platform to connect with the youth of today that represents high energy, competitiveness and innovation. We look forward to an exciting series and a great association with all partners in making this series a huge success”.


WICB CEO, Michael Muirhead commented: “We are delighted to have Celkon Mobile on board as the sponsor of the Tri Series. The Celkon Mobile Cup is a high profile series for us with the participation of two of the ICC Cricket World Cup champions – India – and the World Cup finalist Sri Lanka in addition to our own ICC World Twenty20 champions West Indies.”


The title sponsorship of the series is part of the WICB’s granting sponsorship and marketing rights for the series to Technology Frontiers, an Indian based company and ITW Consulting which will be marketing the series to potential brands. Technology Frontiers acquired title sponsorship rights to the series, which includes on field, stump, sightscreen and some perimeter advertising.


WICB Commercial Manager Nelecia Yeates said West Indies cricket will benefit from the association with Technology Frontiers and ITW. “We have leveraged the expertise of Technology Frontiers and ITW in the Indian market which have accrued benefits to the WICB and West Indies Cricket. This arrangement has become common practice in the sports business and we are pleased that Technology Frontiers have been able to bring Celkon on board along with other mega-brands in India,” Mr Yeates said, adding, “What is most exciting for us as a region is that for the first time in the Caribbean we will have fully digitized perimeter advertising for all the matches, which is now the norm in the IPL and Premier League football in England. This initiative takes us into a whole new realm of maximizing our cricket branding for international matches and is one in which we will be looking to repeat and expand for future series as well.”


Managing Director of Technology Frontiers, Muralidharan Srinivasan commented: “Technology Frontiers is pleased to partner with WICB for the upcoming Tri Series with West Indies, India and Sri Lanka. At Technology Frontiers we have constantly endeavored to bring in innovation and technology into sports to elevate the brand experience and this series will be the first Tri Series to have 100% digital branding on ground similar to IPL. We look forward to an exciting tournament and partnership with WICB.”


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