Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay

18 Jun,2013

By A Correspondent

 

Monday would’ve been a day of mixed emotions for the TAM Media Research head quarters in the Eastern Suburbs of Mumbai.

 

Two more channels – the first amongst the standalones, wrote to TAM with an unsubscription notice. With yesterday’s development, the list of broadcast entities who have pulled the plug on TAM is:

1. Star Network

2. Zee Network

3. Television18 and Viacom18 networks

4. Multi Screen Media (MSM/Sony) network

5. NDTV network

6. Times Television network

7. SAB network

8. Bloomberg TV

9. India TV

 

A TAM spokespersons confirmed receipt of letters from the above. The reason for the mixed emotions was the fact that Prasar Bharati CEO has announced that he will not pull out his subscription from TAM services.

 

Meanwhile, as per a communiqué issued by Bloomberg TV India, the channel has also asked TAM to stop reporting its viewership numbers.

 

Sriram Kilambi

Speaking about the termination, Sriram Kilambi, President of the channel said, “There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewers whereas the primary viewership of a business news channel like Bloomberg TV India is during working hours i.e. from the office. Furthermore, our analysis of TAM numbers indicate that sample size of people viewing business news is too small to be insightful. Therefore, the data that is generated by TAM does not represent the facts. It is better that they do not report data at all rather than report data that is insufficient and incomplete.” Over the last year, the channel has raised concerns over the methodology adopted by the TV measurement system.

 

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