BARC inches closer to new measurement regime, issues global RFP

07 Jun,2013

By A Correspondent

 

The Broadcast Audience Research Council (BARC) has confirmed the release of Request for Proposals (RFPs) to global providers of Technology and Research. This is consequent to the response it received for the RFI (Request for Information) issued earlier.

 

Punit Goenka

Commenting on the development, Punit Goenka, Chairman of BARC and Managing Director and CEO of Zee said, “We are happy with the interest shown by global vendors of technology and research in our project. The RFPs are going out to all of them. This will be followed by discussions and evaluation of these proposals.”

 

Said Partho Dasgupta, CEO, BARC: “This is our second step towards initiating a cutting edge measurement system which will see marriage of Technology and Research. The first step was the Establishment Survey which the TechCom led by Shashi Sinha and Paritosh Joshi has already initiated.”

 

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