ABC Award for young PR professionals announced

24 Jun,2013

By A Correspondent


Under the aegis of The Promise Foundation for Public Relations, three professionals who are friends of the Foundation have come forward to institute the ABC Award – a first-of-its-kind cash prize to recognize a young professional who is an Ace Business Communicator in the Indian public relations community.


The three professionals – Chitrangada Somaiya, Bodhisatya Basuthakur and Amith Prabhu -are currently based abroad, working for different PR firms. They started their career together in a leading consultancy, along with 10 others, in a unique programme for management trainees in 2004.


Speaking on the institution of the award they said, “We have decided to take a small step to commemorate 10 years of being in the profession and to celebrate a decade of knowing each other. We wanted to give back to a profession that has given us immensely. We are delighted to announce The ABC Award for an Ace Business Communicator in the category of Young Professional.”


They further added, “The objective of this award is to recognize young professionals who hold promise for the future. Over a period of time, the hope is that this group of diverse individuals who win year-on-year inspire a culture of giving back to the profession and to the community, besides setting benchmarks for the business of Public Relations.”


The criteria to apply to The ABC Award for Young Professional are as follows:

– Be below the age of 30 as on June 30 2013 and currently be employed by a PR firm

– Have worked for at least the past two years continuously after graduation or post-graduation and be employed for the last 12 months (as on June 30) in the current organisation

A three-member jury consisting of in-house Public Relations (corporate communications) professionals will evaluate the one page application independently, to arrive at the annual winner. The founders of the award will have no role to play in deciding the winners. Special mentions of those who are in the Top 5 will also be announced. The winner gets a certificate and a cash prize of Rs 25,000. The bonus will be a fully paid-for registration to attend PRAXIS 2013 (the summit for Indian Public Relations and Corporate Communications professionals which started last year),where the winner will be honoured publicly in the presence of professional leaders and peers.


There is a plan to add more categories in the future based on partnerships that are being worked out, including a similar award for a young in-house professional and for professionals at different levels of experience.


Those interested in applying should send a one-page application in a pdf format. It should contain a statement of purpose typed, no longer than 300 words, which describes professional achievements and aspirations for the future, signed by the applicant. This should be followed by a note of recommendation that is not more than 100 words from the branch head of the office, where the applicant is currently based, including his or her name and signature. The application should include links to the applicants’ Linked In and Twitter accounts and  names and email addresses of two individuals from two different organisations that are not part of the applicant’s current organization (preferably clients or media professionals) that the award promoters may contact for a reference check, to enable the jury to make a better decision.


Entries may be emailed to promisefoundationforpr@gmail.comwith the PDF document attached to the mail, between June 24 and July 31 with the applicant’s full name underscore ABC 2013 (Full Name_ABC2013) as file name and as the subject line. A second attachment may include a proof of birth date in the form of a scanned copy of either a driver’s license or a passport. During the month of August a three-member jury to be announced on August 5 will evaluate the applications and the winner will be declared by September 5. There is no entry fee to apply.


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