1 Minute View: What makes Taproot outstanding

19 Jun,2013

Depending on when you are reading this, it would be known (at least to the media at Cannes, albeit under an embargo till after the presentation is over this evening) about how many more metals Indian entries have received. Specifically, it would be known if or not Taproot has bagged any more accolades for their work in the Press and Design categories awards for which will be given away today.

 

It’s also not the first time that veteran to senior to mid-level to junior adfolk have broken away from the biggies to set up their own. Most of them have done well and only few have fallen by the wayside. Many of these got acquired by larger agencies, even networks. Quite like Taproot.

 

The Taproot story is outstanding not just because it’s got some really hot and happening accounts… from Times to Airtel to Pepsi. But it’s even shown how it’s not just an agency for the big, elite brands. By helping change the image of Karbonn mobile phones, it has shown that the ‘kamaal’ works across brand types.

 

Call it a stroke of luck or sheer hardwork, to our mind what works for Taproot is that the boys still have their feet on the ground. Plus a connect with the masses.

 

And eventually that’s what finally matters.

 

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