1 Minute View: Dekho Baarish Honewaali Hai…

03 Jun,2013

For many, many years, the MRF Rainday ads would alert us in Mumbai about when it would start raining. Since no one, save possibly the real locals – the fisherfolk, are able to predict the rains right, the ads were often off the mark.

 

So it’s always the news of the first showers in Kerala that brings in the good news.

 

For Mumbaikars, the season generates mixed sentiments.

 

We know how it’s important for enough rains in the catchment areas so that the lake levels rise and we don’t face any water cuts.

 

But it needed just one minor downpour on Sunday evening and parts of the city saw puddles and all the wrong things that come with every monsoon. Traffic jams, for instance.

 

Mumbai’s monsoon-phobia has more to do with the awful infrastructure than Anu Malik’s ‘Dekho Baarish Ho Rahi Hai…’.

 

But good rainfall is the only possible way we can have a prosperous 12 months thereafter. With a good monsoon, disposable income especially in rural India rises, thereby fuelling consumption. All of which is good news for us – marketers, adfolk and the media of course.

 

So while Little Johnny wants to play and would possibly want the rains to away, let’s celebrate the rains all the fun and not-so-fun things that come with it. The Anu Malik number included.

 

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One response to “1 Minute View: Dekho Baarish Honewaali Hai…”

  1. Himanshu Agarwal says:

    Ba things came to Mumbai during the deluge of 26 July 2005 and the only marketer which minted it was Reliance…they still provided the connectivity which they harped about in their ads…

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