WeChat aims to reinvent social communication on mobile

16 May,2013

By A Correspondent


L toR: Varun Dhawan, Dennis Hau, Parineeti Chopra and Rahul Razdan

WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India to boost its marketing effort.


The brand campaign captures the spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s features like voice messaging, group chat and special emoticons in an engaging manner.


Sharing his views on WeChat’s success in India,  Dennis Hau, Head of International Product Center, Tencent International Business Group said, “India is an exciting youth-driven smartphone market and we are committed to it. With its unique product features like Voice Messaging and Moments, WeChat enables Indian users to communicate with their friends and family in a richer manner. We are encouraged by the very positive response that we’ve got from Indian users so far, and with this brand campaign, we hope to consolidate our market leadership.”


With a bundle of innovative features, WeChat is all set to re-define the way people communicate with each other. “With WeChat, we aim to provide users with our innovative mobile social sharing features and a more secure communication platform. WeChat not only allows friends to connect with each other, it also allows brands to interact with their customers creating a personalized two-way channel. We have also selectively released our SDK and API for developers to develop apps on WeChat. WeChat is creating a unique ecosystem where users connect socially with their friends as well as engage with celebrities, brands, and businesses making it an all-in-one app, to serve the different needs of our users,” said Rahul Razdan, Head of Tencent India.


WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilized by companies and merchants to build interactivity with their fans in a new and innovative way. Leading brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their Official Accounts on WeChat in India.


The global free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.


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