We thrive on gossip and scandal: Ferzad Palia

13 May,2013

By A Correspondent


Ferzad Palia

Viacom18’s English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious.


“Consumers love to see celebrities and the lifestyles they lead and there are a lot of shows focusing on this aspect. But what people love more is cossip and scandal – we thrive on it. So watching celebrities go bad gives viewers another insight into celebrity lives making the show very relatable,” says Ferzad Palia, Vice President & General Manager – English Entertainment at Viacom18, on what makes the show different from the rest on the channel.


The channel prefers to label itself as an English entertainment and music channel and hence, aims to showcase the best/ latest in international music which is not limited to only videos but also documentaries, concerts and festivals.


The channel does feel that there has been a significant growth of international music not only on TV but also across India. International artists have realized the potential of live events in India and have made India a ‘must tour’ country in their calendars, which wasn’t the case couple of years ago. Consumers are now much more accepting of multiple genres of music and are not restricted to Bollywood only. International music channels are sprouting up which is all due to a higher interest and demand for Music on TV.


“The growth of music in India is extremely exciting because it demonstrates that international music is gaining popularity very rapidly. Seeing this growth, we have not merely stagnated as a TV channel, but we are now an all rounded brand available on multiple platforms including TV, mobile and online,” explains Mr Palia when asked about music being consumed across media and if it has affected music genre on TV.


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