TRAI extends deadline for inputs on TRP mechanism

09 May,2013

By A Correspondent


The Telecom Regulatory Authority of India (TRAI) has extended the last date of written comments on ‘Guidelines/Accredition mechanism for Television Rating Agencies in India’ to May 23, 2013, and of counter comments by May 30, 2013.


The key issues discussed in the consultation paper include: establishing an accredition mechanism for the rating agency; methodology of audience measurement; sample size; secrecy of sample homes; cross-holding between rating agencies and their users; complaint redressal; sale and use of ratings; disclosure and reporting requirement; audit and competition in rating services.


On April 17, 2013, MIB had sought recommendations of TRAI for laying down comprehensive guidelines/accredition mechanism for TRP rating agencies in India to ensure transparency and accountability in the rating system.


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