Preity Zinta to promote Summerland on Big CBS Love

22 May,2013

By A Correspondent

 

Big CBS Love’s latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film ‘Ishkq in Paris’. The show begins on May 27, and Ms Zinta, who has often portrayed the role of a young urban woman grounded by strong family values, complements the show with an interesting and heart-warming promotion.

 

Anand Chakravarthy

Commenting on Big CBS Love’s latest international property and the tie-up with Ishkq in Paris, Anand Chakravarthy, Business Head, Big CBS Networks said, “There is increased awareness today amongst film marketers on the power of television and its reach and we are happy to be a chosen platform to promote the film Ishkq in Paris. Similarly, having Preity Zinta endorse the show works as a definitive advantage with viewers.”

 

“Summerland is a heart-warming show about people learning to cope with living together when life-changing events start to mould their lives differently. It is something that could happen to any of us and in fact does happen… every new relationship sees new beginnings, new adjustments, new challenges. The beauty of life is how to overcome the small challenges and make life more meaningful in the given circumstances. It’s a story that any of us can identify with and am sure will make for excellent viewing,” said Preity Zinta.

 

The story is about California-based fashion designer Ava Gregory (Lori Loughlin), who suddenly has to take care of her niece and nephews after their parents die in a car crash. Summerland will air Monday to Thursday at 10pm, beginning May 27, on Big CBS Love.

 

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