Ogilvy Mumbai wins creative duties for Home Centre, Middle East & Africa

15 May,2013

By A Correspondent

 

Ogilvy India’s Mumbai office has won the creative duties for the retailer ‘Home Centre’ in Middle East and North Africa. This was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE.

 

Navin Talreja, President O&M Mumbai & Kolkata, said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for Global Markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”

 

Sumanto Chattopadhyay

Sumanto Chattopadhyay, Executive Creative Director South Asia, said, “It’s both challenging and exciting to play outside one’s home ground. That’s the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”

 

O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360 degree brand campaign.

 

Rohit Bhatia, DGM Brand & Marketing, Home Centre, said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to best understand our current business needs and were therefore our preferred choice. We are happy to have them on board and look forward in creating some great work together.”

 

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