Presenting our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors. Soon this will be available on our viewsletter only, and not on the website

01. Parliamentary panel calls for media watchdog

http://www.livemint.com/Politics/zcygRgFikOFQv89l8T5hOL/Parliamentary-panel-calls-for-media-watchdog.html

Mint/Shuchi Bansal and Liz Mathew

On Monday, A parliamentary committee made a case for controlling the media – both print and electronic -through a statutory regulator on the grounds that the media had been silent over the menace of paid news and the inability of the ministry of information and broadcasting (I&B) to contain the practice through a suitable mechanism.

02. IPL advertisement rates surge for last four matches

http://www.livemint.com/Consumer/tvpMAiEbS7vsypW2jZVWpO/IPL-advertisement-rates-surge-for-last-four-matches.html

Mint/Aminah Sheikh

Multi Screen Media is reported to have increased ad rates for the final four matches of the League, three times the amount of the preliminary matches.

03. Marketing investment isn’t growing as much as tech adoption: Nick Seckold

http://www.business-standard.com/article/companies/marketing-investment-isn-t-growing-as-much-as-tech-adoption-nick-seckold-113050700034_1.html

Business Standard/Gaurav Laghate

Nick Seckold, head of digital (Asia-Pacific) at Mindshare on the state of digital advertising in India. The challenges, adveriser perception…

04. Times, Hindu plan Tamil dailies

http://www.exchange4media.com/50839_tamil-print-war-heats-up-as-toi-the-hindu-gear-up-for-new-launches.html

Exchange4media.com/Abid Hasan

Both BCCL and Hindu are reported to be planning to launch Tamil dailies in a few months

05. Making Headlines Today

http://www.afaqs.com/news/story/37420_Making-Headlines-Today

Afaqs.com/Raushni Bhagia

Group CEO Ashish Bagga is bullish on Headlines Today as FMCG, retail, telecom and various high value brands are including Headlines Today as part of their business plans

06. YouTube set to launch pay channels within weeks

http://economictimes.indiatimes.com/tech/internet/youtube-set-to-launch-pay-channels-within-weeks/articleshow/19923239.cms

Economictimes.com/AP

The pay channels will be in addition to the free variety and as per a Financial Times report, viewers may be charged as little as $1.99 (approx Rs 100) per month for subscriptions.

07. Looking for a comeback, Zynga embraces austerity and FarmVille

http://www.business-standard.com/article/companies/looking-for-a-comeback-zynga-embraces-austerity-and-farmville-113050700035_1.html

Business Standard/Reuters

Zynga’s 47-year-old CEO Mark Pincus is hoping to restore revenues by focusing on ‘Farmville’ which propelled Zynga to much fame.

08. Why CMO Tenure Has Doubled

http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294/

Adage.com/Natalie Zmuda & Rupal Parekh

The complexity of the job given the recession and shaky economy may have made CMOs more fulfilled, challenged and respected.