New Viewsletter Feature: Links of the Day

07 May,2013

Presenting our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors. Soon this will be available on our viewsletter only, and not on the website


01. Parliamentary panel calls for media watchdog

Mint/Shuchi Bansal and Liz Mathew


On Monday, A parliamentary committee made a case for controlling the media – both print and electronic -through a statutory regulator on the grounds that the media had been silent over the menace of paid news and the inability of the ministry of information and broadcasting (I&B) to contain the practice through a suitable mechanism.


02. IPL advertisement rates surge for last four matches

Mint/Aminah Sheikh


Multi Screen Media is reported to have increased ad rates for the final four matches of the League, three times the amount of the preliminary matches.


03. Marketing investment isn’t growing as much as tech adoption: Nick Seckold


Business Standard/Gaurav Laghate


Nick Seckold, head of digital (Asia-Pacific) at Mindshare on the state of digital advertising in India. The challenges, adveriser perception…


04. Times, Hindu plan Tamil dailies Hasan


Both BCCL and Hindu are reported to be planning to launch Tamil dailies in a few months


05. Making Headlines Today Bhagia


Group CEO Ashish Bagga is bullish on Headlines Today as FMCG, retail, telecom and various high value brands are including Headlines Today as part of their business plans


06. YouTube set to launch pay channels within weeks


The pay channels will be in addition to the free variety and as per a Financial Times report, viewers may be charged as little as $1.99 (approx Rs 100) per month for subscriptions.


07. Looking for a comeback, Zynga embraces austerity and FarmVille


Business Standard/Reuters


Zynga’s 47-year-old CEO Mark Pincus is hoping to restore revenues by focusing on ‘Farmville’ which propelled Zynga to much fame.


08. Why CMO Tenure Has Doubled Zmuda & Rupal Parekh


The complexity of the job given the recession and shaky economy may have made CMOs more fulfilled, challenged and respected.


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