Neo launches dual feed plan for French Open

22 May,2013

By A Correspondent

 

The Neo Sports Network will debut a first-of-its-kind dual feed broadcast plan for the French Open, the second Grand Slam of the year, which runs from May 26 to June 9.

 

Tennis fans will not miss out on any top stars playing simultaneously at the French Open as the network’s two channels, Neo Prime and Neo Sports, will have live feeds from separate courts. So far, nobody in India has had two full channels broadcasting separate feeds for a Grand Slam through the course of the event.

 

This also means that fans will have access to 225 hours of live content on the Neo Sports network, which is almost twice as much as the 130-140 hours that are typically set aside for live coverage of a Grand Slam across broadcasters.

 

With a reach of nearly 25 million, the French Open is the No 1 tennis event in the calendar year (TAM CS MF 4+ All India, 2012). The dual feed will ensure at least 45 additional hours of live content in prime time, providing a win-win situation for both viewers and advertisers.

 

There will also be live updates and contests on theNeo PrimeTwitter handle (@neoprimetv) through the two-week period.

 

Prasana Krishnan

Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, said, “The attraction of the French Open is extremely high and Neo’s coverage is taking it to significant new landmarks. Last year, the reach of the event was a third better than Wimbledon and nearly equal to the other two grand slams put together. This year, we will be taking this to greater heights with dual feed coverage and nearly doubling live coverage to 225 hours, which is in line with our strategy to bring in more novelty with non-cricket properties.”

 

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