By A Correspondent

Madison Media has just acquired another account, Maxx Mobiles. The account will be handled by Madison Media Sigma in Mumbai.

Madison Media has recently won several new businesses including McCain Foods, Ruchi Soya, Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves.

Said Vanita Keswani, COO, Madison Media Sigma, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership”. Maxx Mobile, a provider of mobile handsets and accessories in India, made its entry in the year 2004.

Ajjay Agarawal, Managing Director, Maxx Mobiles, said, “We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in Media, to be ideal choice and are sure they will add tremendous value in our efforts.”