Links of the day (28 May)

28 May,2013

TV channels to follow 12-minute ad limit from 1 October

http://www.livemint.com/Consumer/FOSnJQFxbQW8qRJSKgtk0M/TV-channels-to-follow-12minute-ad-limit-from-1-October.html

Mint/Shuchi Bansal

Broadcasters agree to phased shift to limit as channels to start reducing ad inventory from 1 June, note this report.

 

Mercedes Benz looks for pulsators on digital

http://www.afaqs.com/news/story/37611_Mercedes-Benz-looks-for-pulsators-on-digital

Afaqs.com/Satrajit Sen

According to the report, the campaign has been designed and implemented by MEC Access, a part of MEC Media, in association with MTV

 

Day after IPL finish, GECs back with a vengeance

http://www.exchange4media.com/51145_day-after-ipl-finish-gecs-back-with-a-vengeance.html

Exchange4media.com/Synjini Nandi

Much action on the Hindi GECs front, notes this report

 

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