Links of the day (24 May)

24 May,2013

POV: Is brand IPL in a spot? Bhagia

A look at whether the spot-fixing scandal will impact advertisers for the next edition of IPL


Etienne Benet to take over as Nestle India managing director

Mr Benet is currently the chief executive officer of Nestle Central and West Africa Region.


Treat digital like a traditional marketing channel: Experts Surti

Marketers cannot afford to treat digital as a different medium, notes the report


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