Links of the day (24 May)

24 May,2013

POV: Is brand IPL in a spot?

http://www.afaqs.com/news/story/37581_POV:-Is-brand-IPL-in-a-spot

Afaq.com/Raushni Bhagia

A look at whether the spot-fixing scandal will impact advertisers for the next edition of IPL

 

Etienne Benet to take over as Nestle India managing director

http://www.livemint.com/Companies/RoGIBnuHP7tnrmbu8kZciN/Etienne-Benet-to-take-over-as-Nestle-India-managing-director.html

Livemint.com/PTI

Mr Benet is currently the chief executive officer of Nestle Central and West Africa Region.

 

Treat digital like a traditional marketing channel: Experts

http://www.exchange4media.com/51114_treat-digital-like-a-traditional-marketing-channel-experts.html

Exchange4media.com/Saloni Surti

Marketers cannot afford to treat digital as a different medium, notes the report

 

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