Links of the Day (15 May)

15 May,2013

BCCL buys 49% stake in Daiki Brands through ‘private treaty’

Mint/Zahra Khan and P R Sanjai

Bennett, Coleman & Co. Ltd (BCCL) has bought a 49% stake in Mumbai-based underwear maker Daiki Brands Pvt. Ltd through a so-called private treaty, as per the report.


News channels opt for self-regulation on ad duration from today Hasan

Starting today (May 15), news channels will adopt a new self-regulation on ad duration: 18 minutes of ads plus 3 minutes of promos for Hindi news channels and 15 minutes of ads and 3 minutes of promos for English news channels.


DD News and Samachar beat pvt news channels: Prasar Bharati CEO Jawahar Sircar

Must-read quote of Prasar Bharati CEO Jawahar Sircar: “Though we have our problems with TAM India, and we have filed a petition, even they have admitted that DD has started topping the English news channel genre, between 9 and 10 PM when DD’s ‘Newsnight’ is telecast in English.”


ABC to Test Expanding Nielsen Ratings to Mobile

AdAge/Jeanine Poggi

According to this report, ABC will begin measuring advertising in videos viewed with mobile and tablet apps during a trial run with Nielsen, the network said at its upfront presentation to ad buyers Tuesday afternoon


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