Lenovo launches TVC on new range of smartphones

23 May,2013

By A Correspondent


Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market.


The premise of the new advertisement revolves around the fact that smartphones are one of the most personal devices, and are an extension of one’s personality. The focus is on ‘Hands’ of different sets of ‘Doers’ – a base jumper, a guitarist, a chef, a painter, a surfer girl, a young traveller, a ballerina, group of bikers, and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo’ and ‘Do More’ with their phones, tying in with Lenovo’s brand campaign ‘For Those Who Do’.


Speaking on the new commercial release, Shailendra Katyal, Director – Consumer Business, Lenovo India, said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do’ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth. As a brand, we are focused on empowering the youth with ‘tools’ that allow them to follow their passion, and succeed and transform their lives.”


Rajiv Rao, Creative Director, Ogilvy India said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that has not only aspirational value, but also a strong connect with the youth. In short, it is an ode to what is the most personal and capable tool of ‘Doers’.”


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