IPL 6 records 52% growth in online viewership

17 May,2013

By A Correspondent


The IPL’s sixth season is proving to be a smashing hit online. The 20-20 cricket tournament is being streamed live by Times Internet Limited (TIL), the official digital partner of IPL in partnership with YouTube. As per the viewership numbers recorded at 38 matches, which is 50 per cent of the tournament – IPL online across both www.boxtv.com and www.youtube.com/indiatimes combined recorded a 52 per cent growth viewership over 2012 (75.2M vs 49.3M last year.). Furthermore, the combined viewership of users watching highlights and clips saw a whopping 480 per cent growth in watch hours over 2012. That’s a staggering number and no other live event has ever created this kind of reach in India.


In India, Bangalore and Hyderabad lead the viewership with 14 per cent each, with Delhi coming in a close second at 10 per cent. The matches that registered the maximum online views were: RCB vs PW on 23 April and MI vs RCB on April 25.


“Over the last two years, we’ve offered IPL fans across the world a superior experience online and steadily grown a loyal viewer base. For IPL 2013, we’ve worked hard to make the online experience more social and interactive than ever before, and our traffic numbers so far are proof enough that IPL fans are loving it,” said Satyan Gajwani, CEO, Times Internet.


Speaking about the response to IPL season 6, Praveen Sharma, Head of Media Sales, Google India said, “Better streaming experience, increased mobile and tablet device access and growing awareness about the availability of IPL online is fuelling the growth in viewership. In the past, we usually saw rise in the first two weeks of the tournament and then it picked up again during the final week. But this year, the growth has been consistent through the tournament. At this rate we are hopeful of registering strong growth in total viewership by the end of the tournament over last year.”


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