Intex ropes in Farhan Akhtar as brand ambassador for its smartphones

10 May,2013

By A Correspondent

 

Intex Technologies, a mobile phones, IT accessories and electronic products company, has announced Bollywood actor-director Farhan Akhtar as its brand ambassador for its range of Smartphones.

 

The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal.

 

Announcing the association with Farhan Akhtar, Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies (I) Ltd, said, “Farhan, as a versatile actor with youthful zeal and positive influence, will distinctly bring forth shared synergies, values and beliefs and help Intex further expand its customer reach. Being one of the most multi-talented actors around, we believe he will best fit with our brand. He is a tech enthusiast himself, and we look forward to his refreshing ideas and are confident of a successful partnership that will take the Intex mandate to another height.”

 

The one-year association will see the Bollywood star promoting Intex smartphones through a holistic 360-degree marketing campaign which will entail print, outdoor and a TVC. The TVC is expected to be on air by June 2013.

 

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