Indiatimes shuts down Hutk; TimesCity app launched

09 May,2013

By A Correspondent


In the volatile e-commerce scenario in the country and outside, it is no surprise that there will be a few shutdowns as well. The NRI-focused ecommerce website from Times Internet,, was one recent example.


Subhanker Sarker,COO, Indiatimes Shopping said, “At Indiatimes Shopping, we have always believed that the best way to find answers is to do nimble experiments. was one of the few experimental businesses we had got into, to understand the market and measure the consumer traction at a minimal cost. The NRI opportunity is huge but our focus currently is on the Indian Ecommerce market that is showing double digit growth MOM and we want to focus all our energies there. The site and the supporting sourcing relationships are very much alive but we have sought to set customer expectations right by making explicit our decision to not focus there currently.”


Mr Sarker further stated that through the main ecommerce portal,, “we are running a hybrid model with a mix of managed marketplace and just-in-time buying”.


Amongst the verticals that they have experimented with include, giftmeup as the first social shopping recommendation engine in India. “Of course, the NRI audience is very close to our heart and you might just see back online when the time is right,” said Mr Sarker.


In another development, – the lifestyle portal of Times Internet – has launched its Mobile App. It will give info on restaurants and nightlife, movies and events in the city., Times Food and Nightlife Guide content have also been merged thereby allowing users to read reviews, lookup their addresses and phone numbers, get directions and call restaurants from within the App. Users can also post reviews and share details via Facebook, Twitter, SMS or email and can also view cinema listings, movie trailers and movie reviews for each selection. The app features listings and recommendations based on location, type of venue or date.


Currently, the app is available for download on the Google Play store,iTunes store (iOS) & Blackberry World. Timescity app is available for users in the following cities: Mumbai, Delhi NCR, Bangalore, Goa, Jaipur, KolKata, Pune, Chennai, Hyderabad, Chandigarh and Ahmedabad.


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