HT conducts 2nd edition of Printworks

23 May,2013

By A Correspondent

 

The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, ended on a high note with the six-day event attracting more than a thousand people and registering a sale of close to 300 discounted advertising packages.

 

The expo, held at the Sofitel Hotel in Bandra-Kurla Complex, aimed to offer small and medium enterprises (SMEs) the advantages of highly discounted advertising deals for various supplements of Hindustan Times. It was a one-stop shop for first-time advertisers and retail advertisers to take advantage of a year-round, discounted advertising along with tips on media planning and creative for the advertisements.

 

Several clients from small and medium enterprises across the city, both first-timers and repeaters, attended the various 90-minute sessions held every day, where they interacted with executives on the best deals for advertising.

 

For the organizers, the response was encouraging. “HT Printworks received a tremendous response and we were overwhelmed with the number of businesses that showed interest in our packages. We saw serious decision-makers who bought the packages on the spot,” said Nitin Chaudhry, business head (West and South), HT Media Group. “The biggest benefit of HT Printworks is the simplicity of this programme which helps advertisers plan their advertising across the audiences that we offer,” he said.

 

The event was conducted in partnership with Australian media consultancy firm ‘Boost’.

 

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