Happy union for Aidem Ventures with Shagun TV

22 May,2013

By A Correspondent


Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures.


“We are happy to be associated with Aidem Ventures. We are looking forward to a fruitful bonding and a long-term relationship with this organization of national repute,” added Chakardhar Dhoundiyal, Chairman, Vertent Media Soft Pvt Ltd.


Thrilled about the appointment, Vikas Khanchandani, Director, Aidem Ventures said, “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitization, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge. Beyond the usual FCT buys, the channel offers a wide range of possibilities ranging from events, in-show integrations, selective and premium non-FCT ad elements and sponsored specials. Wedding as a business in India is recession-proof and continues to grow at a steady pace of 25 percent y-o-y. We are also looking forward to working with stakeholders in the wedding business ecosystem to enhance opportunities.”


Shagun TV’s Arunanjan Jha said, “The Indian wedding industry is estimated to be a staggering Rs 1,25,000-crore industry and the number just gets bigger every year. It is for this reason that the largest F&B, apparel, jewellery, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry.”


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