Go Air awards creative duties to Lowe

03 May,2013

By A Correspondent

 

After a pitch that lasted seven months, Go Air awarded its creative mandate to Lowe Lintas and Partners’ Mumbai office.

 

Explaining the reason behind selecting Lowe Lintas and Partners, Go Air’s Chief Executive Officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand”.

 

Abhimanyu Mathur, Senior Vice President, Lowe Lintas and Partners added “We are delighted to get an opportunity to work with Go Air. It’s a challenging yet interesting category and we will do everything possible to justify the trust reposed in us by the Wadia Group.”

 

Joseph George, Chief Executive Officer, Lowe Lintas and Partners India adds, “Airlines is a very exciting and challenging category, and the low cost sector even more so.  We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

 

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