Global marketing outlook remains positive in May: Warc index

23 May,2013

By A Correspondent

 

Marketers are showing continuing confidence in the state of the industry, according to the latest data from Warc’s Global Marketing Index.

 

The index of marketing budgets rose for the fifth consecutive month, to reach its highest value since the index began in October 2011: 54.3 (up from 52.9 in April).

 

In the Americas, the index for marketing budgets rose 3.2 points to 58.0, the highest regional figure for marketing budgets recorded so far. Asia Pacific’s index also increased, to 53.8. Europe, on the other hand, slipped back below 50, to 49.7.

 

Warc’s Global Marketing Index is produced in association with World Economics.

 

The GMI is a unique indicator of the state of the global marketing industry. Every month it tracks conditions among marketers within their organization and region. A GMI reading of 50 indicates no change, and above 60 indicates rapid growth.

 

The headline GMI measure – which takes into account marketers’ expectations for trading conditions, staffing levels and marketing budgets – registered a global value of 56.5 in May, identical to the reading from April. Region by region, the headline GMI registered 58.6 for the Americas, 56.7 for Asia Pacific and 53.2 for Europe

 

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