Focus assigned creative mandate for ICA

16 May,2013

By A Correspondent


Focus Circle (Creative arm of Focus), Kolkata, has bagged the creative mandate for ICA (Institute of Computer Accountants). Post a multi agency pitch, Focus was announced as the agency chosen for undertaking the entire brand initiative for the finance and accounting training institute. The agency will be looking after the strategic planning and designing for ATL and BTL activities.


N.K. Shyamsukha, Chairman, ICA ,The Institute of Computer Accountants said, “With the growing number of applicants for training in IT education segment year on year, there is a need for identifying apt training solution providers across various courses in this category. ICA being one of the oldest organisation, delivers training on Computerised Accounts, Banking, Finance and Taxation wants to create a distinct identity for taking the brand to next level.  Focus came to us with a fresh and effective approach to reach a wider set of target audience. And we look forward for a successful association with them.”


The primary objective of ICA behind hiring a new creative communication agency is to break the clutter and build the brand ICA distinctly. The responsibility will also encompass strategizing with intent to educate and increase the awareness amongst the aspiring students to boost admission inquiries for their programme.


Suchinto Tarafdar, Branch Manager, Focus Circle, Kolkata said, “We are really enthusiastic on working on this mandate, as it gives us an opportunity to work with a niche segment on a national level, adding another feather in our cap. Our team has already started working on the strategy for the brand campaign for ICA and are looking for a long standing association with the brand.”

ICA has engaged Metamorphosis and Ogilvy in the past.


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