Esha Media Research’s web solution for media monitoring cuts operational costs

08 May,2013

By A Correspondent


TV monitoring agency Esha Media Research (EMR) has launched an innovative web based solution for monitoring media, making the cost of monitoring substantially lower for the user.


EMR’s web-based solution has simplified the process of tracking video clips relating to the client companies or their competition by revolutionizing delivery system compared to the conventional delivery via CD/DVDs.


Under the new system, a customized web page is created for companies with the company name and logo and uploaded to EMR’s server. The client is informed by mail and SMS every time a new clip pertaining to them is uploaded.


“The cost of monitoring media by opting for the web page solution has brought down the average cost for users to as low as Rs 50 per clip, almost 70-80 percent lower than the conventional mode. Further, the format of clips in the web-based option can be undertaken as per clients’ choice and are conducive to viewing on mobile phones,” said Raman Iyer, managing director of Esha Media Research Ltd.


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