Citizen signs brand ambassador Kevin Pietersen

06 May,2013

By A Correspondent

 

Citizen strengthens its commitment to India with their new brand ambassador Kevin Pietersen recently. Cricket is a celebrated sport across the world today and Citizen’s association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market.

 

Katsusuke Tokura, MD, Citizen Watches (India) Pvt Ltd, said, “Citizen has always been associated with sports, personifying the spirit of sportsmanship, confidence and independence of the Eco drive collection. Citizen has always considered India as an important market. Our target-consumer in India is the ‘new rich young generation’ who is financially independent, style-conscious, as well as seeks real value and appreciates new technologies. Citizen has plans to bring out several contemporary designs year on year.”

 

On the occasion, Kevin Pietersen said, “I am delighted to join as the new face of Citizen in India. Citizen has always had a strong association with sports in the past and I am greatly honoured to be a part of this great global brand.” He added, “Cricket is all about timing and only with timing does a cricketer fulfil his full potential. Citizen has also grown with time; I see my association with them noteworthy, as I see Citizen in me.”

 

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